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Omorpho extends ‘Sweat Smarter’ campaign to empower all athletes to optimize their training with the brand's cutting-edge micro-weighted training gear

November 2023
OMORPHO TeamSmall weights. Big results.
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OMORPHO, the leading innovator in micro-weighted training gear, announced the continuation of its highly successful "Sweat Smarter" campaign that will go live across various digital and social platforms starting November 1. This dynamic creative campaign is designed to empower all athletes and fitness enthusiasts with valuable insights on optimizing their workout routines while saving precious time through the use of OMORPHO's cutting-edge micro-weighted training gear.

"Sweat Smarter” is a testament to OMORPHO's dedication to enhancing the training experience for individuals of all fitness levels. Whether you're a seasoned athlete or just starting your fitness journey, this campaign aims to educate consumers about the impact micro-weights can have on performance and provide the knowledge and tools to make the most out of your workouts.

Accompanying the "Sweat Smarter" campaign is the launch of the limited-edition G-Vest Arctic. OMORPHO understands that functionality and style are equally important when training. The G-Vest Arctic not only offers the same high-quality MicroLoad technology but also showcases OMORPHO's commitment to design and aesthetics. The highly anticipated G-Vest Arctic makes its debut just in time for holiday gifting and is available exclusively on OMORPHO.com.

"We are thrilled to continue our 'Sweat Smarter' campaign, which has already impacted countless lives by helping individuals make the most out of their workouts."

"We are thrilled to continue our 'Sweat Smarter' campaign, which has already impacted countless lives by helping individuals make the most out of their workouts," said Stefan Olander, CEO, OMORPHO. "With the addition of the G-Vest Arctic, we're demonstrating our dedication to not only improving training performance but also providing a stylish and modern option for all athletes and fitness enthusiasts.”

OMORPHO is proud to feature a diverse and influential lineup of ambassadors who exemplify the "Sweat Smarter'' philosophy, including NBA star and OMORPHO advisor Mason Plumlee. Ambassadors will share their expertise and personal success stories to inspire and guide individuals seeking to enhance their fitness journey.

The OMORPHO G-Vest, including the new Arctic colorway, is available now. To learn how you can “Sweat Smarter'' please visit the OMORPHO IG handle and YouTube channel. 

OMORPHO’s "Sweat Smarter” campaign is aimed at enhancing the training experience for individuals of all fitness levels. Whether you're a seasoned athlete or just starting your fitness journey, “Sweat Smarter” aims to educate you about the impact micro-weights can have on performance and provide the knowledge and tools to make the most out of your workouts.

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Working with NBA Center Mason Plumlee, OMORPHO Now Offers G-Wear in Extended Sizing for Big and Tall Athletes

For athletes who are taller or bigger than the average, such as football or basketball players, like OMORPHO advisor and professional basketball player Mason Plumlee, finding the correct size can pose a challenge. That's why OMORPHO is currently providing extended sizing for two of its most sought-after styles in their G-Wear line: the G-Top Sleeveless (weighted tank top) and the G-Short 2-in-1 (weighted shorts). This expanded range aims to help you feel self-assured, comfortable, and prepared to excel, regardless of your body type.

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